Need a quick and easy project without experience in the beauty industry? How about creating beauty boxes? Potential customers will eagerly buy a set that they "selected" themselves. Of course, there will be several boxes for different budgets with essential starter products based on skin type and decorative cosmetics, but the consumer will always have partial choice. We will give them the freedom to choose. Bloggers, cosmetologists and make-up artists are engaged in filling such sets. Implementation too. Each city will have its own team and unique concept.
Mandatory:
Mascara.
Eyebrow pencil or marker.
Foundation or concealer (3 different shades).
Skin-type-specific cream.
Toner.
Cleansing foam.
3 free samples.
Optional (if desired):
Lipstick or lip crayon.
Blush.
Highlighter.
Eyeshadow.
Gentle peel.
Body oil.
The list can be extended.
Through the brand’s website, online stores, marketplaces, influencers, and beauty industry specialists.
The profit margin should be at least 20%. Also, each consumer has the opportunity to take the advice of a professional when compiling this set.
Interesting marketing strategies. One large-scale project within the country.
For example, a client visits the official website, answers the questions, and the AI determines the appropriate option. After that, a personalized selection is offered.
If desired, the client can get a consultation with a real cosmetologist or makeup artist (a paid service) and add any missing products.
Agreements with stores and brands.
Bloggers who could test and help implement the project.
Brand identity.
Simple idea. People should understand that this way is faster and more profitable. Emphasis on professional products.
Marianna C.
